“Artecture”

THE CHALLENGE

At the end of August, 2009, regional artist and local restaurateur (The Gilmore Collection), Jacqueline Gilmore, approached Storytelling Pictures to collaborate with her to create a one-of-a-kind artistic experience for the inaugural year of ArtPrize. Her goal was to transform the entire East wall of the B.O.B. into a piece of art, and she wanted to bring the art to life with projected video. Jacqueline had created a 40-foot tall abstract painting which was installed along the NE corner column of the B.O.B. The abstract shapes, textures and colors in her piece would become the inspiration for the projection art. In addition, the projection needed to incorporate and interact with the existing architecture itself to create an illusion and give viewers an epic sense of scale and immersion. The biggest challenge, however, was we only had three weeks to complete, test, and install the project.

THE STRATEGY

Storytelling Pictures put a creative team together to interpret Jacqueline’s visual concept and truly bring it to life. We brainstormed how to turn physical structure into art, and opened a virtual playground of possibilities. As we ļ¬nalized creative, we also begin setting up the technical foundation to be able to pull the project off. We worked with projection specialists to map out the building, then recreated the structure in 3D space. We now had a canvas on which we could create virtually anything.

THE EXECUTION

The Gilmores were thrilled with the result. With the projection map in place, we were able to build effects that interacted with the existing wall to give a 3D illusion. A wind storm blew shutters off the windows. Paint dripped down the wall. Metal spheres smashed the bricks to pieces. Fish swam inside the windows. And Jacqueline’s painting morphed into a living organism. We completed the animation and installed it just in time for ArtPrize. Her “art” became one of the top 25 exhibits. On the opening night the competition, the parking lot in front of the B.O.B. was packed. The crowd watched with intensity, laughing in some scenes, gasping in others. The end result? Cheers, applause and many people returning multiple nights to view the art again.

ARTECTURE quickly became one of the favorites of the 2009 ArtPrize.